Goodreads – A Good Choice for Authors

August 5, 2014 in Articles, Book Marketing, Book promotions

social media for booksIt has to be said there are social media sites and there are social media sites for independent publishers, authors and writers. Goodreads fits into the latter category. Why? Because that is where book lovers hang out, writers and readers.

Now if you are a writer then there is one thing you will be desperate for and, yes, that is readers.

Goodreads then should definitely be on your list of social media sites, because in reality that is the biggest social media site for book readers. Yes of course you will also find them on Facebook, Google+, Twitter etc. But they could be on those sites for any number of reasons. For example they may be there to stay in touch with family or be keeping up to speed with friends old and new or they may simply be promoting their business or looking for services.

But one thing you know for sure, if they are on Goodreads, is that they have either written or published a book and are promoting it, or they are there looking for the next good book to read. They are not going to be there discussing the great family party the night before, or asking you to play Candy Crush. No, there is only one reason people register on Goodreads and that is books.

Don’t get me wrong, you can find groups on all the social media sites that talk about and are interested in books and of course you can try and interact with those groups to see if you can find readers. In fact when you have time you should probably do that.

But on Goodreads you know you have an audience that is genuinely interested in books, a captive audience for all intents and purposes. Plus you have all the Goodreads tools at your disposal, you can for example:

  • add your books with all the relevant information
  • share the status of the book
  • recommend it to groups of friends or followers
  • create custom shelves for specific genres
  • create posts for your own blog
  • start discussions about a book
  • create quizzes for a bit of visitor interaction
  • share your book news using the various widgets that are available to embed it in your own blog or website

All this is completely free of charge. Plus of course you can be talking about, recommending and categorizing the books you like or have published and adding them to Listmania lists so readers can find them, not to mention the review feature of Goodreads which is the most basic function of the site.

Goodreads Social Media for Books

Authors can even sell their books on Goodreads or upload an epub or pdf file to allow Goodreads members to read the whole book or an excerpt from the book. This functionality is found via the author page, which you can only have if you have written and published a book.

Of course you have to remember that the site is primarily intended for book lovers to share and recommend their book experiences and no-one wants to be bored to death by a writer with only one obvious and sole intention – to sell their book.  I am afraid that even on a social site for books you will have to behave appropriately, perhaps even share your opinion about someone else’s book ~ heaven forbid ~ so that people can see you actually have an interest in books beyond your own or just trying to sell them.

I am sure I have probably forgotten some of the services that Goodreads offers to both writers and readers, but you should be getting my gist. If you have a genuine interest in books and want to find other people that share that interest, then Goodreads is a great place to do it. Plus if you approach it in that way i.e. show you have a real interest in books, then you will soon find that people warm to you and, after a while, they might even buy some of your books.

So if you are a writer or publisher and you have books you would like to promote – what are you waiting for. Goodreads is one of the best marketing tools you have available.

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photo credit: boltron- via photopin cc

Book Publishing Options for Independent Authors

August 3, 2014 in Articles, eBook publishing

Author Publishing OptionsIn this world of ever changing technology the mainstay of publishing and the written word, printed books, are under threat. The common, new usurper is the eBook, rapidly becoming the media choice of multitudes of avid readers.

The reason why is pretty clear, the parallel and exponential rise of mobile technology that provides a means of downloading and reading eBooks from the Internet. And we are not just talking about Kindle, Nook or Kobo dedicated ereaders, there are now apps available for any number of tablet devices or smartphones in addition to dedicated ereaders.

Highly powerful miniature computers that can literally be carried in a pocket or bag and that offer virtually all the functionality of a notebook or desktop computer with the advantages that they are small, lightweight and can be taken with you everywhere you go.

You probably only need to observe your kids, or in some cases grand-kids, to find out how they prefer to read a book these days and it is becoming obvious that a paperback version of their favorite book or novel is now much more rarely seen. So whether they are relaxing in an armchair or lounging by a pool, it is usually with their preferred mobile device in their hands. Sometimes they will be reading the latest trend on Twitter, playing games, catching up with friends on Facebook or of course reading the latest novel.

So now we come to why this presents a new and exciting opportunity for wannabe and existing authors. For a start the traditional method for publishing a book was to approach an established publisher, usually through a literary agent, to present a manuscript and then sit back and wait for months to get a decision, usually a rejection.

Then there was the cost barrier, getting a book laid out ready for printing and then actually printed can be very expensive. Even print on demand can be a bit tricky and prices need to be carefully worked out to ensure production costs are met, the books are competitive and you can actually make a little bit of profit.

But all these problems go away with eBooks, they offer a real alternative for new and existing authors. 

Formatting for publication is much more straightforward, especially for a novel devoid of graphics, and even if you don’t have the technical skills yourself there are eBook formatting services available at a much better rate than the equivalent for printed books.

Then there are the online distributors that welcome independent authors with open arms, Amazon, Kobo, Barnes & Noble, Smashwords and even Google. They are all desperate for new books and new authors, there is no waiting time. Format your book properly and you can be published in hours.

Just one word of caution however, don’t let standards drop. You may not be being judged by a publisher taking this route, but you will certainly be judged by a paying public and reviews never come faster than when you have got it wrong. Spelling mistakes, punctuation errors and bad grammar will be homed in on and your book rubbished if you get it wrong. So don’t take shortcuts, make sure your book is properly edited and proofread.

Marketing is a big part of independent publishing and it is much harder to market a book full of errors than one that is well written, clear of spelling mistakes and with a story that flows naturally from beginning to end.

Photo – courtesy of PhotoXpress.com

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