Finding Good Books to Read

June 21, 2014 in Articles

Good Books To ReadYou would think that finding a good book to read in this new world of digital technology would be a synch! Not always the case though, traditional publishing is in decline and the time of the independent publisher is definitely here, but with a few drawbacks.

Love them or loathe them traditional publishers, good ones at least, did tend to ensure that a certain level of quality was maintained in the world of books. They were the gatekeepers and quality controllers of the publishing world. Any book that was not properly edited, proof read and formatted simply didn’t get out of the door. Then of course there is the content to consider, now that’s where things could become a bit subjective. For example Harry Potter and the Philosopher’s Stone was rejected by a dozen publishing houses before being taken on by a small publishing house at the behest of the CEO’s eight year old daughter. So basically it took a child to spot the magic of Harry Potter and bring it into the public domain. There have also been plenty of other famous authors that were rejected. So clearly the publishing houses don’t always get it right and who knows how many brilliant authors with fantastic books simply gave up and failed to reach the illustrious position of ‘innovation’ (that means commercial release in the development world).

Clearly then there is a strong case for independent publishing, because authors can in effect bypass the gatekeepers and let the public be the judge of their work. The problem is that they can, to a certain extent, bypass the quality control process as well. Some may decide not to use an editor or even get their book proof read. And as for the formatting, for digital books at least, anyone that has tried to read a badly formatted eBook will tell you, even if the story is a good one, the frustration may just see it thrown to one side and discarded before it is finished.

Which brings us back to the question of how to find a decent book that is worth reading from the content perspective as well as the quality perspective, in what is rapidly becoming an ocean of new independent publishers.

Basically what most avid readers want are books where you can simply enjoy a good story without being driven mad by the spelling mistakes, loss of a story line or complete inconsistency in font type, line spacing or size . Well you will be glad to hear that there are ways in which you can separate the wheat from the chaff, read on below for a few suggestions.

Photos Courtesy of PhotoXpress

How to Find a Good Book to Read

Amazon does have some great tools you can use for finding good books based on your past history, preferences, books you like and what other people bought. But they are not the only game in town, even if they are the biggest. That said the first few tips are for finding good books on Amazon.

  1. Amazon book lists, check out the best sellers or hotest new releases lists
  2. Use the ‘What other people bought’ feature on Amazon to find books that other people have read
  3. Scroll to the bottom of a book page to click on tags or categories to get the highest ranking books with the same tags or in the same categories
  4. Look out for ‘Listmania’ lists, they usually appear at the left hand side of search results and sometimes you can search Listmania so just put in what you are searching for.
  5. Register with book review sites where you can list the books you have read, review them and recommend them to others. And of course visa versa. Probably the best known of these sites is GoodReads
  6. Look for blogs that publish, distribute and/or review books. eBookIssues for example.
  7. You can look on social media sites and search for books or genres of books, sites like Stumbleupon and Delicious are particularly good for books.
  8. Micro-blogging sites such as the famous Twitter remember to use the # when you search e.g. #ebooks #indies #books #romance etc.
  9. Multiple digital format distributors such as Smashwords so that you can get your books in a format to suit your eReading devices.

Book Distributors Other Than Amazon

Not all of these distributors offer ‘look inside’ or free samples but most do and you can always check the books out on the sites that do and then purchase in your preferred format.

Both Barnes & Noble and Smashwords offer free samples to download for sure.

Smashwords
This is the biography page for Moulin Publications. Moulin Publications provides a specialist eBook publishing service to all authors struggling to deal with the file formatting requirements asked of them to get their books published on Smashwords and other popular eBook distribution sites.

iTunes – Books
Get a free sample or buy The Mobius Twist – Alien Abduction and Judgement of the Human Race by Markham Turner on the iTunes Store. You can read this book with iBooks on your iPhone, iPad, or iPod touch.

Barnes and Noble – Books, Textbooks, eBooks and More
Lower Prices on Millions of Books, Movies and TV Show DVDs and Blu-ray, Music, Toys, and Games. Shop online for eBooks, NOOK, and textbooks. FREE Shipping on $25 orders!

World Famous eBook Store | Diesel eBook Store
Millions of free eBooks, New York Times Bestsellers for $9.99, device freedom to transfer between ebook stores, free mobile ereader apps for android, iphone, ipad, smartphone

Kobo eBooks
Free eBooks, thousands of bestsellers for $9.99, millions of free classic books. Read anytime on your Kobo eReader, tablet, smartphone or computer. Sign up for free today.

AbeBooks Official Site – New & Used Books, New & Used Textbooks, Rare & Out of Print Books
AbeBooks is your source for Used Books, New Books, Rare Books and Out of print books. Find classic collectibles, rare signed editions, used textbooks, and inexpensive bestsellers from independent booksellers worldwide.

A New Way to Choose Which Book to Read
Whichbook is a unique site for choosing what to read. Whichbook offers choices which are not available anywhere else – mood, emotion, plot shape, type of main character, country the book is set in.

How You Can Identify A Good Book To Read

  • Read the reviews on the distributor site, note the new ‘verified purchaser’ indicator on Amazon that tells you the reviewer actually bought the book. Doesn’t always mean they haven’t read it if they are not verified because authors do give away free samples to professional or amateur reviewers
  • Use the ‘Look Inside’ feature on Amazon, you can usually read up to 20% of the book before committing to purchase. Should be enough to get a feel for the quality and the content.
  • Use the request a sample feature or download options on distributor sites. This is similar to look inside but you actually get the sample downloaded to your device
  • Join an on-line book club, GoodReads is one example but you can also look for book clubs that specialise in the genre you are interested in so you can really home in on your favourite types of books. You can look at the reviews and recommendations for books of interest.
  • Join Shelfari this is Amazon’s own book club. You can add books add extra information, join specific groups and so on. The information also feeds back to the book in Amazon. Pretty neat resource for authors and readers.

What Makes a Book Worth Reading Anyway

Makes you laugh or cry or both?

Good booksWhat makes a book worth reading is the million dollar question. Why? Because that is totally subjective and depends on the perspective of the reader. Adults have different perspectives to children, men have different perspectives to women, some people are serious and some people are frivolous. You can probably see where I am going here, we are all different and I have pointed out some of the obvious ones, but there are many others much more subtle than the ones illustrated. So is there a common ground?

I actually don’t think there is, not in terms of perspective anyway, but people do read books for different reasons and these can probably be categorised more easily. For example the two clear functions of a book are either to inform or to entertain. Yes you can then delve into those categories and be more specific, some people are entertained by horror thrillers, or psychological thrillers of the paranormal others by funny books that make them laugh or romantic novels that carry them into a world of fantasy. This is why there are so many different genres and categories associated with books and perhaps why some publishers of books can struggle to place their books in the right places for their readers to find them.

That doesn’t really help anyone looking for a good book to read, if a book they would really enjoy is categorised in a way they simply wouldn’t think of searching for it then the likelihood is that they will never find it; other than by accident. I also think that sometimes people don’t actually know what they are looking for or in fact what they will enjoy. So what happens?

Typically people latch onto one author or genre and stick with it or her/him, probably why recently best selling Trilogy’s have been so successful (assuming of course that the second and third are not required reading to find out what actually happened). Everyone is playing safe, sticking to what they know or what the masses dictate is a good book. Best sellers for example are self perpetuating, the more people that read them the more people there are that want to read them, and why not I hear people saying. Because we are all different is what I say, so instead of being a bit of a sheep, perhaps we should get off the main rail and take a side track, even if it’s only once in a while.

I seem to have digressed onto a soapbox for some reason, so I had better hop back down onto terra-firma and just finish by saying that what makes a good book is whether it delivered to you, as an individual, what you wanted. Whether that was in an expected or surprising way. Actually the latter would probably be more enjoyable, the fact that you got what you wanted was a surprise, it even sounds better.

So don’t let someone else put you off a book, read the description and yes take in the book reviews but most important of all take a look at the sample for the first few chapters and make up your own mind whether you think you will like it or not. And of course I do have to take a step back from my earlier statement, if you find an author or a genre you really enjoy, then why not take on more of the same, just don’t forget that sometimes a change is as good as a rest. Plus these days in the world of digital eReaders and eBooks, most literary exhibits are very affordable so the risk you are taking is small.

Of course if you are interested in the books on this site you can click on the BOOKS category and browse away.

EBookIssues | Promote your Page too

How to Download an ebook to Kindle

May 23, 2014 in Articles, eBook Management

Download to KindleIf you want to know how to download an ebook to Kindle, the first thing you need to be aware of  is what file formats a Kindle can use. If you chose the correct file format then the process becomes no more difficult than using a file manager like ‘Windows Explorer’ to move the file from your PC to your Kindle with a little help from the USB cable which normally comes with your Kindle.

Choosing a File Format For Kindle

So here goes, the file formats that can be loaded and read by a standard Kindle ereader are:

  • MOBI – this is the first of two file types designed by Mobipocket and is compatible with a standard Kindle.
  • PRC – this is the second of the Mobipocket file types and is again Kindle compatible.
  • AZW – Amazon’s own proprietary version of what is essentially a MOBI file, only available from Amazon.
  • PDF – this is an Adobe file format and can be read on a Kindle but doesn’t come with anywhere near the flexibility you get with the previous three types. Be aware that you cannot change parameters for these files on Kindle, so if the text is too small then you will be stuck with what you get.
  • TEXT – this covers any documents/books written using any standard word processor. It is an option if little formatting is required but still not as good an option as the two formats that top the list.

If you are using 3rd party suppliers of eBooks for Kindle the best option is to choose either the MOBI or PRC file formats. Assuming they have been formatted correctly they should work as well as Amazon’s own proprietary AZW software.

KF8 For Kindle Fire & Some Newer Kindles

But before we leave file types and just to complicate things a little more, Amazon now provide files in a KF8 format. It is fully compatible with the Kindle Fire but the full range of functionality available with the KF8 format does not work on every Kindle device. For a list of Kindle Devices that Support KF8 use this link.

Downloading An eBook to Kindle

Now for downloading a file to Kindle. If you have chosen one of the compatible files and have downloaded it to your PC, then all you need to do is connect your Kindle to your PC using the special USB cable provided for the task and then use your file management program on your PC to copy and paste the file to your Kindle in the appropriate directory, for books it is the ‘documents’ directory. The video below explains how this is done if you need further guidance.

Also if you need the cable that connects your Kindle to a PC you can get it here for the USA or here for the UK.

Converting Other File Formats to a Kindle Compatible Format

Of course there are ways and means of converting ebook files from one format to another if you are really desperate for that book that doesn’t come in any of the formats your Kindle can handle. This article on ebook management should help you figure out how to turn an ePub into a MOBI or AZW if you really need to. This is relatively easy to do if the file does not have digital rights management (DRM) protecting it, but quite a lot more difficult if it has.

Where You Can Purchase Kindle Compatible Books

My favourite site from the list, as a publisher, is Smashwords and is where you can find most of the books published on this site in multiple formats including MOBI. ** Authors or publishers decide what formats to publish so not all formats are always available, you have to have a look see what you can get.

photo credit: tribehut via photopin cc

Why Shoppers Abandon Online Shopping Carts

May 6, 2014 in Articles, Book Marketing

Good Book Descriptions Sell BooksThis post is for authors that sell their own books from their blogs or websites and are perhaps wondering why they are not making as many sales as they would like.

Before getting started you should probably be aware that the percentage of shopping carts abandoned, according to a white paper I have recently been privy to, is now running at around 72%. That is actually up from a previous survey which indicated around 55% of online shopping carts are abandoned. So the situation is worsening!

Ref: Bronto.com (click on view all to see the paper)

Wow that is a lot of people not making it to the point of sale!

So what did the white paper say were the main reasons people abandon shopping carts?

  • Poor user experience
  • Indecision
  • Technical difficulties
  • Cost build up (total cost, in other words, and how different it is to the starting cost)

Poor User Experience

Shopping cart abandonmentSo what constitutes a poor user experience? In terms of shopping cart abandonment it is mostly about how many hoops the potential purchaser has to go through to make their purchase. The average number of pages an average buyer has to visit to make their purchase online is 5.6; at the time of writing. Hopefully it will be a lot less in the future for anyone reading this.

There is always basic information required by the seller that must be supplied to process a sale, there is no way around that. But what many companies do is they pretty much ask the buyer to complete a marketing survey before they allow them to purchase and sometimes they try and force other products on them by making them reject other offers before they are allowed to purchase the product they want. Compare this to Amazon’s one click option, where a purchaser, once registered on Amazon, can make their purchase with just one click of a mouse. Now considering that Amazon is about the biggest and most successful online retailer, you would have to have a sneaking suspicion they have done that for a reason.That reason is clear….the strategy works.

Click here to buy it on Amazon.comAdmittedly, not every site will have the resources or the level of trust that Amazon has and they will have gathered all the necessary information they need to process the sale beforehand. But having done that they then make the sale as simple as they possibly can.

So if you want to be more successful at selling online, then aspiring to as simple a process as possible to effect a sale has to be a good way to go. In addition it is also a good idea to maintain an image of the product, as the buyer goes through the purchasing process, to help them keep a focus on what they are trying to purchase. It’s also a good idea to make it easy to change decisions on quantity, shipping method and the number of products they ultimately decide to buy.

The reason is that when faced with a final cost, rather than deciding it is all a bit too expensive and abandoning the shopping cart, they have a means of adjusting costs to an acceptable level. Better a smaller sale than no sale at all.

Indecision

Can't Decide Which BookIndecision for online shoppers isn’t really a lot different to shoppers browsing in a store. They may decide that they need the input of a partner before deciding or perhaps they haven’t got the funds immediately available and have to wait until they have been paid or they may simply decide that they are spending too much at one time.

The big difference with shopping online is that having put things in the virtual basket, it is much easier to leave it there without having to face an irate storekeeper who now needs to put things back on the shelf. This is one of the main disadvantages of an online store from a supplier’s perspective.

So yes there are many similarities in the shopping process but there are also differences, some that give the online stores some disadvantages, as mentioned, but equally there are also advantages. For example a shopper that has walked away through indecision can be contacted later and reminded that they still have items in their basket, other items that are similar can be offered, perhaps they can be tempted with a discount or maybe items that they decide to remove from a shopping cart can be moved to a wish list for future consideration. These are all strategies employed by large online distributors and to good effect …only requiring, for the most part, an email address and a means of analyzing  abandoned shopping carts.

Technical Difficulties

Buying Online DifficultiesWhen someone is shopping online one of the primary requirements they have is that they trust the site they are dealing with to protect their financial data and private information. Sites that load slowly, look amateurish or display obvious technical issues will cause a visitor’s trust level to decline and they will feel much less inclined to make a purchase.

As an author selling your own books this is quite important. Probably the easiest way to resolve any trust issues with visitors to your blog or website is to use a trusted online payment site such as Paypal, Google Checkout or one of the other established and trusted Online Payment Systems.

With respect to having a site that looks professional and functions well, my personal recommendation for any author would be to create a WordPress blog and purchase your own domain name and hosting to support it. Clearly this requires that you will need to go through a learning curve in order to manage the blog, but WordPress is one of the best supported platforms on the Internet.

Functionality like adding contact details to the site or even the page where you offering your books for sale becomes very simple and is another way to help ensure you don’t lose a sale. If a purchaser has a problem they can then contact you for assistance straight from your own site.

Needless to say, but I’ll say it anyway, you should audit the purchasing process to ensure that it is easy to get from product selection i.e. a book, to the final payment and this should be done as a new customer, a returning customer and a prospective buyer.

Cost Build Up

Cost building factorsThe things that increase the price of products are shipping, taxes and any other associated costs. A buyer may get to that final hurdle, when they are faced with the reality of what they actually need to pay and just decide…. nah! perhaps another day.

If you can illustrate the total cost up front or as soon as possible then there is a better chance they may complete the purchase when they get to checkout. Even better if you can avoid those additional costs i.e. keep them as low as possible or maybe even free. Definitely one of the advantages of selling eBooks over physical books, albeit most buyers are looking to purchase eBooks at a much lower price than physical books. Especially in a technical savvy world.

Online shoppers tend to look for comparative prices, even for small cost items like books.

Basically they want a bargain and because it is so easy to do on the Internet, they search for a better deal.

When it comes to books, especially your own books, then you really should be offering the best price if you are selling directly. Bearing in mind that if the likes of Amazon spot the book at a better price than you set on their site, they retain the prerogative to reduce their price to match. Chances of them finding the books on an independent writers blog will be much less than on a competitor site like Kobo or Barnes & Noble however, so just be aware it could happen.

It’s always worth keeping an eye open to what the likes of Amazon are up to, most of what they do is geared towards making a sale and as easily as possible. Just like this reply to Tweet initiative they have just introduced that allows you to reply to a Tweet about a product and place it in your shopping basket without even leaving Twitter.

Don’t be put off by the sophistication of the tools coming from Amazon et al, the very fact you have got this far through the article will mean you are better informed than many people trying to sell on the Internet, books or otherwise. And if you are selling independently on your own site you are unlikely to be competing with Amazon or the other large distributors. It is much more likely you are broadening your market by reaching out to people that prefer to buy from independents or alternative sources to the mainstream suppliers. So if you can pick up a sale there, it is probably going to be one you wouldn’t have got otherwise.

Eight Real Reasons Why Books Don’t Sell!

April 4, 2014 in Articles, Book Marketing

Why Books Don't SellMany authors, who have huge aspirations for their books, can suddenly come down to earth with a bump.

My books just don’t sell!

But does that mean you should just give up?…………. first of all you need to consider why they are not selling and what you can do about it.

Review the questions below and answer them honestly…..they might just
give you a clue to where things are going wrong! 

Number 1Have you had your book properly edited and proof read? Is it really OK to try and sell a book that hasn’t been subjected to the scrutiny of an unbiased and independent third party.

When you write a book and try to edit it or proof read it yourself you have a tendency to see what you meant to say, rather than what you actually say, it’s as simple as that. This means that you will nearly always miss the little errors and lack of continuity that an independent assessment can usually spot immediately.

game overWhy independent and unbiased? Because family and friends will not want to upset you and may not tell you the truth about your book. You really need to employ the services of someone that just wants to help you improve your book and isn’t afraid to tell you the truth about what you have written. Fail to take this simple step and I am afraid it could be …..

 

Number 2

Have you commissioned a professionally designed book cover? When you publish your book on Amazon, Barnes & Noble, Apple, Kobo or any of the other major distributors, the first thing a potential buyer sees is an image of your book, usually as a thumbnail. It is your first chance to grab their attention. Get this wrong and your book can fade into the background, passed over, never to be seen again.

Take the time to visit your genre on Amazon or any one of the other sites and look to see what the covers of the best sellers look like, how they stand out from the crowd. Clearly it is not a good idea to make an exact copy, but you can certainly get an idea about what colours, font and format are working best. Also remember the cover has to work both as a thumbnail and as a larger image on your book detail page. Just stop and think, will your hand drawn or painted cover really cut the mustard?

Number3Have you thought about your categories and tags? Choosing the correct categories and tags for your book is another essential element to success. Categories are the equivalent of the bookshelf you decide to put your book onto. Would you put your book onto the history shelf if it is a fictional romantic comedy for example? The answer is clearly ‘No’, and in this example it is glaringly obvious. But sometimes it is not so obvious, although even much more subtle differentiation can have a disastrous effect if you disappoint your readers. So choose wisely and relevantly.

Tags are another name for the search terms people enter into the search box when looking for a book to read, they are equally as important, if not more so, as categories. There are 2 aspects to this topic, first of all the chosen tags need to be relevant to your book and its genre and the second is that ideally they should be terms people are using to search for a book.Amazon Keywords or TagsOne way of finding out what people are searching for is to use the predictive text function of the search boxes in Amazon i.e. when you start to type into the search box, Amazon start to make suggestions. Those suggestions are based on what other people have previously typed into the search boxes, in other words they are tags people are regularly searching for.  If you can find tags that are highly relevant to your book then it follows they might be good tags to associate with your book. A Kindle book lets you enter up to seven tags in your book details. Choose the right tags and you will exponentially increase your chances of being found by your  buying audience.

Number 4Does your description grab the attention of potential buyers? When you write a description for your book it is like writing an advert. Assuming your cover image has generated enough interest to bring a potential buyer to your detail page now is your chance to wow! them with what your book can do for them. There will be people that don’t want or even like your book, don’t worry about them, focus on the people that are likely to want it. Tell them what it is about, let them know it is for them and include a ‘call to action’ e.g. ask them to look inside,  pose a question that suggests they need to find out more or simply ask them to go ahead and buy it.

reference book marketingAdditionally, if you are writing reference books it is a good idea to add why you are qualified to write on your topic of choice. Demonstrate your authority and expertise so that potential  buyers are clear that you know what you are talking about.

Don’t be shy about adding a good review into your description as well, if you have had a good review that you think hits the spot, make sure people can see it.

Number 5Are your selling price expectations realistic? I know if you have written a good book that you will have put many hours of toil and effort into the process, but unfortunately that really isn’t the point!

What is the point is where your book sits in the market place and whether it offers good value for money in the eyes of a potential buyer.

They may like everything you have done in terms of the cover, the description and the first few chapters you have written. But if they believe it is over priced they are highly likely to leave your book on the virtual shelf and go to look for an equally impressive offering at a better price.

Your audience really is that fickle, they will always be looking for a bargain, especially when it comes to a digital offering! That doesn’t mean you have to give your book away either, you just need to be sensible. Examine your genre/category look for other books of a similar size, in terms of the number of pages, and authors with a similar status to yourself i.e. don’t compare yourself to an established best selling author with a range of books, unless you are one. Then price your book as competitively as you can against similar books.

To give you an insight into what eBooks tend to sell for take a look at this quote from Mark Coker, the founder of Smashwords,  about eBook prices……. his numbers are based on actual sales:

  • $3.00 to $3.99 seems to be the price that brings the highest reward on average i.e. books sell well at that price and in sufficient quantities to return a better yield than books at any other price
  • $1.00 to $1.99 seems to be the price that provides the least reward on average

So if you are struggling to make a reasonable comparison and you are still at a loss, perhaps you can use these figures as a guide.

Number 6Have you made your book available in multiple formats? Different people read books in lots of different formats, printed books are still very popular but digital format is the now ‘not so new’ kid on the block that has taken the publishing world by storm, whether that is independent publishing or traditional publishing. Clearly the more formats you can offer your book in, the wider the audience you can reach out to. This is all a part of having a bigger footprint in the marketplace. For authors it concerns perhaps offering the book as a printed book, an audio book and of course a digital book. The latter comes with even more options, ePub being the main contender outside of the world of Amazon and KF8 being the new standard for Amazon’s ebooks for Kindle and Kindle Fire that has taken over from AZW; a proprietary version of the mobi format that was used exclusively by Amazon before KF8.

The bottom line then…. to make more sales – give your customers what they want.

More on this later when we discuss how many books you publish and why having more books published can bring you more sales, beside the most obvious reasons.

Number 7Have you got any reviews for your book? Potential customers need a little bit of a prompt and what better prompt is there than an honest review from a satisfied reader!

Notice I said ‘satisfied reader’ not customer. The reason for this is that you may have to accept the fact that, to get reviews, you have to give your book away to some people, especially if you are a brand new author. This is a perfectly legitimate thing to do and reviews do get included in search algorithms on major book distributor sites. So having reviews along with sales is extremely important when it comes to being returned in their search results.

book-reviewsAmazon have taken this a stage further and they actually give more weight to reviews provided by verified purchasers. I think the reason for that is fairly obvious, a satisfied (or unsatisfied) customer is more likely to give an honest appraisal of something they had to pay for.

Clearly good reviews are what everyone wants, but you should not be too disheartened by the odd bad review, you cannot please everyone and there are occasions when what someone says in a bad review may prompt someone else to make a purchase. For example if one person complains that a book was too short and lighthearted, another person may buy the book because they are looking for an easy read with which to kill a few hours.

You don’t have to rely on friends and relatives for reviews either, there are review sites on line where people looking for a free book will offer a review in return. There are also book bloggers that will offer a similar service, although the best ones are usually overwhelmed with offers so it can sometimes be difficult to get a review using this method.

Another way many authors gain reviews is by simply having a free promotion period i.e. you set a time when you give your book away and you publicize it as much as possible to get as many books out there as you can (Note: you can only do this on Amazon if you are enrolled in KDP Select).

You can never brow beat people into providing a review, but if you can get enough copies read there is usually a percentage that will come back and review the book for the benefit of others. Especially if you ask them to at the end of your book when it is still fresh in their minds.

Number 8How many books have you published? When you speak to an avid book reader and you ask them what is the first thing they do when they have just finished reading a book they really enjoyed? The answer is invariably that they look for another book by the same author. It is the nature of the beast, they want more of the same. If you haven’t  got another book for them to read then you will just have lost a sale.

One way to mitigate that problem is to try and keep a list of your readers from your social media activities or even better a list of subscribers to your own blog. Then when you do get around to writing another book you can at least email them and let them know there is another book available. Some authors will actually wait until they have more than one book to publish before they press the publishing button, this can be a particularly good strategy if you are planning to write a series of related books.

Other than that you just have to get them out fast and furious. One writer I know who has done that very successfully is David Leadbeater, actually to the extent that he now writes and publishes books full time for his living.

Another aspect to having more books published is that you have a more significant footprint on the distributor site, similar to the multi-format discussion mentioned earlier. With a bigger presence on the distributor site you have more chance of potential customers finding you and providing them with what they are looking for.

This is even more true of those readers who like to seek out more of the same from authors they like. With a single book offering, they may simply pass you by.

Also when you publish a second novel, it may be the one that pushes all the right buttons and takes off. I think it is fair to say that if that happens then there will be a natural draw towards previous books that may not have initially been so successful. Publishing a second or third book could then be considered a great marketing tool and for many authors may mean the difference between success and failure.

So there you have it, eight of the main reasons books don’t sell and we haven’t even talked about book promotion in any detail.  Many authors hate the marketing aspects of publishing books, so in a related article I describe exactly why authors that want to sell their books cannot afford to be shrinking violets

Images courtesy of photoXpress.com

Read an eBook Week is Here on Smashwords

March 3, 2014 in Articles, Book promotions

eBook SaleRead an eBook week has arrived on Smashwords and runs from the 2nd March 2014 to the 8th March 2014, so you need to get cracking if you would like to find yourself FREE or heavily discounted eBooks from your favorite authors.

All listed authors from Moulin Publications are participating in the sale with books on offer ranging from Free to up to 75% discount.

For the discounted books all you need to do is look for the discount code (depending on the level of discount available, it will look a little like this - RW75 ) and enter it where requested when you checkout the book. It couldn’t be simpler to take advantage of these great discount or FREE deals.

eBook SaleYou will find a full range of stories and novels, action-adventure, mystery, suspense and romance  or you can pick up some great reference books. For example this Web Marketing & SEO Guide is available all week with a massive 75% discount or you can get this Growing & Caring for Tomatoes book for FREE.

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