The First Rule of Marketing – Never Give Up

October 2, 2014 in Articles, Book Marketing, Book promotions

virtual book shelvesHow many authors put true blood, sweat and tears into writing their books. Hours of research, editing and re-editing, proofreading and formatting. Finally their book is ready to publish and then it is all systems go.

Friends and family are enlisted to help promote the book, reviews are sought and provided (hopefully of the verified purchaser variety) and some initial sales are made. Then the ideas run out, the social media buzz goes quiet and what looked like a promising start seems to wither on the vine……sales stop altogether. Months go by and there isn’t a single sale.

So what do you do now, Give Up?

For a hard copy book sitting on the  shelves of book stores, this would have been the death knell, the books would be removed from the shelves to make room for more popular varieties, books that are actually selling. Even publishers and bookstores need to make a living and a book that is not selling does not turn a profit – they have to go.

Traditional publishing is where books, printed in large quantities at equally large cost, must either sell or become door stops. Also if the demand for these books has waned, a commercial decision has to made about whether a further print run is likely to result in a profit or it is simply time to take them out of print.

But that is not the case for ebooks or print on demand, there is no physical stock to carry or to take prime spot on a bookshelf. These books sit on a virtual bookshelf that is of unlimited size and are always, as they say analogically…..in print.

Authors and publishers of ebooks and print on demand books have a huge advantage over traditional publishing for this reason and that is why you must never give up promoting books that are still available in digital format or can be printed on a one off basis at reasonable cost.

It has to be said, the best chance you have of taking a book to best seller status, with Amazon in particular,  is in it’s early days after initial publication, getting a second or third wind underway is always more difficult. But not impossible.

Marketing ebooks successfully is about having a marketing plan, one that takes into account the initial launch and then, equally importantly, ongoing and long term promotion.

Initial Considerations for Marketing eBooks Successfully

eBooks are like any other products that need to be sold, they have to appeal to a specific market and be visible to that market. So how do you do that exactly?

First of all, whether you are writing a reference or a fictional book, you need to think about exactly who will want to read your book. In many ways that is easier to do for reference books, because you are writing about a topic of specific interest and if you do it well, so that you answer questions and solve problems, then there is a good chance with enough visibility that people will buy those books, especially in a highly sought after topic.

Fiction is a little more difficult because they are made up stories, but they still need to be approached in the same way. For example, if you are writing for children, young adults, lovers of horror or action adventure. The book should be written to appeal to those audiences and not alienate them in any way. For example you cannot write a children’s book and then include some explicit sexual content, a bit of an extreme example admittedly but used to make the point. Mistakes of this type will mean you cannot market to your intended audience. So when you are writing a book, stay true to the theme, if it is intended for young adults or is in a specific genre try and make sure it meets that objective for the entire book.

Identifying Search Keywords

The second aspect of book marketing is about visibility, or being found by your target audience. Here there is a need to consider a little bit of search engine science i.e. it is necessary to think about how people search for books on the Internet, even on sites like Amazon or Kobo.

One of the simplest ways to find a book is to search using specific words. In search engine world, these are called keywords (or sometimes tags). It is always a good idea to identify keywords that people use to search for books that are relevant to your book. One way to do that is to make a list of keywords that you think are relevant to your book and then go to an Amazon site and start to type those words into the search box. Below there is an example of how Amazon use predictive text, based on previous searches, to try and lead you to the product you are searching for.

Marketing Ebooks

You don’t know how many people type the specific search terms listed, but you do know they are real searches that have been entered previously. So if you can find the best ones i.e. the ones highly relevant to your book, you can list them ready for potential use confident in the knowledge that people are using those terms to look for products. I say products because the searches relates to all of Amazon not just books, so just be sure you are selecting book related terms.

The second part of this exercise is to find out how much competition you are up against. So when you have your list of keyword phrases you should go back to Amazon and find out how many search results the keywords return.

Successful book promotion You can see from the result for the search term ‘The Whistleblower Affair’ that there are 49 results for that term.

Why is that important?

It is important because that is the number of books you are competing against for that specific search term or keyword phrase. What you should be trying to do is to find a mix of low to medium competition, especially for a new book. In other words you want to be more visible in the search results and a way to ensure that is not to be competing against too many other books.

Clearly as you make more sales, get more reviews and achieve more success for your book, your sales rank will increase and then you can consider going up against more competition. But until then it is better to operate in the low to medium competition arena.

A further aspect of this exercise is ensuring that your book is associated with a search term or keyword phrase. There are a couple of ways for doing that. The first is to use an allocated ‘search keyword’. Amazon allow you to add seven search keywords to your book details when you add it to the bookshelf. When you do this you will always be returned for that search keyword in the search results, the critical aspect though is in what position?

This, as previously alluded to, will depend on the competition you are up against. Both in terms of how many but also in terms of sales rank. Amazon like to push books that are selling to the forefront, for obvious reasons the better sales rank books will be returned first. So the fewer books you are competing against the more likely it is you will be listed in a more visible search position.

The second way to get your book associated with a search term is to use those search terms in titles, headings and descriptions. There is no guarantee with this method, but it is a way to get your book listed beyond the seven allocated ‘search keywords’. Don’t be tempted just to stuff keywords into your descriptions and titles however, because you still want to appeal to a human audience and not alienate the people who actually buy the books. Just use this technique if it can be done naturally and, even better, provide you with an attention grabbing title or description.

Choosing Categories

Amazon allows independent publishers to select 2 categories from their large list of available categories. This is another key area for gaining much needed visibility. The best way of gaining a good position in a category is by being specific rather than adopting general categories. As with ‘search keywords’ you need to consider what is relevant to your book and how much competition you are up against. The reasons are once again to try and ensure you get that critical level of visibility where enough people actually see your book and are hopefully drawn into making a purchase.

romance competition Take ‘Romance’ as a category for example, you can see here that there are 170,462 books in the romance category. That is a lot of competition and unless your book is a top best seller it is unlikely that it will ever be given the light of day if this category is chosen.

romance-military-competition Military romance on the other hand immediately brings the competition level down to a more reasonable 3,186 books in competition. Still a big number but at least a half chance, if you get some sales, of being visible and there are other categories with even less competition. But remember you book does need to fit under the category chosen, so go for the at least one category that is relevant with the least amount of competition and select another that is possibly even more relevant but has more competition. That way you get a good mix for advancing the number of potential sales and for ensuring you gain at least some visibility.

Also don’t constrain yourself to fiction only, if your book is relevant to a non-fiction topic and that looks like a better opportunity, give it a try. If it doesn’t produce any sales you can always change it after a reasonable trial period.

Why this is important, for Amazon anyway, is that you may be able to achieve  the much coveted top 100 listing, that gives your book higher standing and extra visibility through being included in list promotions for Amazon’s best sellers.amazon-best-sellers

If your sales are flagging or have dried up completely it is not too late to go back to basics and if you haven’t performed these exercises then why not do it now? You may just stumble on some way of sparking sales, even if it means a new title, description or choice of search keywords and categories. It really is never too late to get these basics right.

More information on successful book marketing can be found in these articles:

 

photo credit: Zenobia Gonsalves via photopin cc

Goodreads – A Good Choice for Authors

August 5, 2014 in Articles, Book Marketing, Book promotions

social media for booksIt has to be said there are social media sites and there are social media sites for independent publishers, authors and writers. Goodreads fits into the latter category. Why? Because that is where book lovers hang out, writers and readers.

Now if you are a writer then there is one thing you will be desperate for and, yes, that is readers.

Goodreads then should definitely be on your list of social media sites, because in reality that is the biggest social media site for book readers. Yes of course you will also find them on Facebook, Google+, Twitter etc. But they could be on those sites for any number of reasons. For example they may be there to stay in touch with family or be keeping up to speed with friends old and new or they may simply be promoting their business or looking for services.

But one thing you know for sure, if they are on Goodreads, is that they have either written or published a book and are promoting it, or they are there looking for the next good book to read. They are not going to be there discussing the great family party the night before, or asking you to play Candy Crush. No, there is only one reason people register on Goodreads and that is books.

Don’t get me wrong, you can find groups on all the social media sites that talk about and are interested in books and of course you can try and interact with those groups to see if you can find readers. In fact when you have time you should probably do that.

But on Goodreads you know you have an audience that is genuinely interested in books, a captive audience for all intents and purposes. Plus you have all the Goodreads tools at your disposal, you can for example:

  • add your books with all the relevant information
  • share the status of the book
  • recommend it to groups of friends or followers
  • create custom shelves for specific genres
  • create posts for your own blog
  • start discussions about a book
  • create quizzes for a bit of visitor interaction
  • share your book news using the various widgets that are available to embed it in your own blog or website

All this is completely free of charge. Plus of course you can be talking about, recommending and categorizing the books you like or have published and adding them to Listmania lists so readers can find them, not to mention the review feature of Goodreads which is the most basic function of the site.

Goodreads Social Media for Books

Authors can even sell their books on Goodreads or upload an epub or pdf file to allow Goodreads members to read the whole book or an excerpt from the book. This functionality is found via the author page, which you can only have if you have written and published a book.

Of course you have to remember that the site is primarily intended for book lovers to share and recommend their book experiences and no-one wants to be bored to death by a writer with only one obvious and sole intention - to sell their book.  I am afraid that even on a social site for books you will have to behave appropriately, perhaps even share your opinion about someone else’s book ~ heaven forbid ~ so that people can see you actually have an interest in books beyond your own or just trying to sell them.

I am sure I have probably forgotten some of the services that Goodreads offers to both writers and readers, but you should be getting my gist. If you have a genuine interest in books and want to find other people that share that interest, then Goodreads is a great place to do it. Plus if you approach it in that way i.e. show you have a real interest in books, then you will soon find that people warm to you and, after a while, they might even buy some of your books.

So if you are a writer or publisher and you have books you would like to promote – what are you waiting for. Goodreads is one of the best marketing tools you have available.

Related Posts

photo credit: boltron- via photopin cc

Why Shoppers Abandon Online Shopping Carts

May 6, 2014 in Articles, Book Marketing

Good Book Descriptions Sell BooksThis post is for authors that sell their own books from their blogs or websites and are perhaps wondering why they are not making as many sales as they would like.

Before getting started you should probably be aware that the percentage of shopping carts abandoned, according to a white paper I have recently been privy to, is now running at around 72%. That is actually up from a previous survey which indicated around 55% of online shopping carts are abandoned. So the situation is worsening!

Ref: Bronto.com (click on view all to see the paper)

Wow that is a lot of people not making it to the point of sale!

So what did the white paper say were the main reasons people abandon shopping carts?

  • Poor user experience
  • Indecision
  • Technical difficulties
  • Cost build up (total cost, in other words, and how different it is to the starting cost)

Poor User Experience

Shopping cart abandonmentSo what constitutes a poor user experience? In terms of shopping cart abandonment it is mostly about how many hoops the potential purchaser has to go through to make their purchase. The average number of pages an average buyer has to visit to make their purchase online is 5.6; at the time of writing. Hopefully it will be a lot less in the future for anyone reading this.

There is always basic information required by the seller that must be supplied to process a sale, there is no way around that. But what many companies do is they pretty much ask the buyer to complete a marketing survey before they allow them to purchase and sometimes they try and force other products on them by making them reject other offers before they are allowed to purchase the product they want. Compare this to Amazon’s one click option, where a purchaser, once registered on Amazon, can make their purchase with just one click of a mouse. Now considering that Amazon is about the biggest and most successful online retailer, you would have to have a sneaking suspicion they have done that for a reason.That reason is clear….the strategy works.

Click here to buy it on Amazon.comAdmittedly, not every site will have the resources or the level of trust that Amazon has and they will have gathered all the necessary information they need to process the sale beforehand. But having done that they then make the sale as simple as they possibly can.

So if you want to be more successful at selling online, then aspiring to as simple a process as possible to effect a sale has to be a good way to go. In addition it is also a good idea to maintain an image of the product, as the buyer goes through the purchasing process, to help them keep a focus on what they are trying to purchase. It’s also a good idea to make it easy to change decisions on quantity, shipping method and the number of products they ultimately decide to buy.

The reason is that when faced with a final cost, rather than deciding it is all a bit too expensive and abandoning the shopping cart, they have a means of adjusting costs to an acceptable level. Better a smaller sale than no sale at all.

Indecision

Can't Decide Which BookIndecision for online shoppers isn’t really a lot different to shoppers browsing in a store. They may decide that they need the input of a partner before deciding or perhaps they haven’t got the funds immediately available and have to wait until they have been paid or they may simply decide that they are spending too much at one time.

The big difference with shopping online is that having put things in the virtual basket, it is much easier to leave it there without having to face an irate storekeeper who now needs to put things back on the shelf. This is one of the main disadvantages of an online store from a supplier’s perspective.

So yes there are many similarities in the shopping process but there are also differences, some that give the online stores some disadvantages, as mentioned, but equally there are also advantages. For example a shopper that has walked away through indecision can be contacted later and reminded that they still have items in their basket, other items that are similar can be offered, perhaps they can be tempted with a discount or maybe items that they decide to remove from a shopping cart can be moved to a wish list for future consideration. These are all strategies employed by large online distributors and to good effect …only requiring, for the most part, an email address and a means of analyzing  abandoned shopping carts.

Technical Difficulties

Buying Online DifficultiesWhen someone is shopping online one of the primary requirements they have is that they trust the site they are dealing with to protect their financial data and private information. Sites that load slowly, look amateurish or display obvious technical issues will cause a visitor’s trust level to decline and they will feel much less inclined to make a purchase.

As an author selling your own books this is quite important. Probably the easiest way to resolve any trust issues with visitors to your blog or website is to use a trusted online payment site such as Paypal, Google Checkout or one of the other established and trusted Online Payment Systems.

With respect to having a site that looks professional and functions well, my personal recommendation for any author would be to create a WordPress blog and purchase your own domain name and hosting to support it. Clearly this requires that you will need to go through a learning curve in order to manage the blog, but WordPress is one of the best supported platforms on the Internet.

Functionality like adding contact details to the site or even the page where you offering your books for sale becomes very simple and is another way to help ensure you don’t lose a sale. If a purchaser has a problem they can then contact you for assistance straight from your own site.

Needless to say, but I’ll say it anyway, you should audit the purchasing process to ensure that it is easy to get from product selection i.e. a book, to the final payment and this should be done as a new customer, a returning customer and a prospective buyer.

Cost Build Up

Cost building factorsThe things that increase the price of products are shipping, taxes and any other associated costs. A buyer may get to that final hurdle, when they are faced with the reality of what they actually need to pay and just decide…. nah! perhaps another day.

If you can illustrate the total cost up front or as soon as possible then there is a better chance they may complete the purchase when they get to checkout. Even better if you can avoid those additional costs i.e. keep them as low as possible or maybe even free. Definitely one of the advantages of selling eBooks over physical books, albeit most buyers are looking to purchase eBooks at a much lower price than physical books. Especially in a technical savvy world.

Online shoppers tend to look for comparative prices, even for small cost items like books.

Basically they want a bargain and because it is so easy to do on the Internet, they search for a better deal.

When it comes to books, especially your own books, then you really should be offering the best price if you are selling directly. Bearing in mind that if the likes of Amazon spot the book at a better price than you set on their site, they retain the prerogative to reduce their price to match. Chances of them finding the books on an independent writers blog will be much less than on a competitor site like Kobo or Barnes & Noble however, so just be aware it could happen.

It’s always worth keeping an eye open to what the likes of Amazon are up to, most of what they do is geared towards making a sale and as easily as possible. Just like this reply to Tweet initiative they have just introduced that allows you to reply to a Tweet about a product and place it in your shopping basket without even leaving Twitter.

Don’t be put off by the sophistication of the tools coming from Amazon et al, the very fact you have got this far through the article will mean you are better informed than many people trying to sell on the Internet, books or otherwise. And if you are selling independently on your own site you are unlikely to be competing with Amazon or the other large distributors. It is much more likely you are broadening your market by reaching out to people that prefer to buy from independents or alternative sources to the mainstream suppliers. So if you can pick up a sale there, it is probably going to be one you wouldn’t have got otherwise.

Eight Real Reasons Why Books Don’t Sell!

April 4, 2014 in Articles, Book Marketing

Why Books Don't SellMany authors, who have huge aspirations for their books, can suddenly come down to earth with a bump.

My books just don’t sell!

But does that mean you should just give up?…………. first of all you need to consider why they are not selling and what you can do about it.

Review the questions below and answer them honestly…..they might just
give you a clue to where things are going wrong! 

Number 1Have you had your book properly edited and proof read? Is it really OK to try and sell a book that hasn’t been subjected to the scrutiny of an unbiased and independent third party.

When you write a book and try to edit it or proof read it yourself you have a tendency to see what you meant to say, rather than what you actually say, it’s as simple as that. This means that you will nearly always miss the little errors and lack of continuity that an independent assessment can usually spot immediately.

game overWhy independent and unbiased? Because family and friends will not want to upset you and may not tell you the truth about your book. You really need to employ the services of someone that just wants to help you improve your book and isn’t afraid to tell you the truth about what you have written. Fail to take this simple step and I am afraid it could be …..

 

Number 2

Have you commissioned a professionally designed book cover? When you publish your book on Amazon, Barnes & Noble, Apple, Kobo or any of the other major distributors, the first thing a potential buyer sees is an image of your book, usually as a thumbnail. It is your first chance to grab their attention. Get this wrong and your book can fade into the background, passed over, never to be seen again.

Take the time to visit your genre on Amazon or any one of the other sites and look to see what the covers of the best sellers look like, how they stand out from the crowd. Clearly it is not a good idea to make an exact copy, but you can certainly get an idea about what colours, font and format are working best. Also remember the cover has to work both as a thumbnail and as a larger image on your book detail page. Just stop and think, will your hand drawn or painted cover really cut the mustard?

Number3Have you thought about your categories and tags? Choosing the correct categories and tags for your book is another essential element to success. Categories are the equivalent of the bookshelf you decide to put your book onto. Would you put your book onto the history shelf if it is a fictional romantic comedy for example? The answer is clearly ‘No’, and in this example it is glaringly obvious. But sometimes it is not so obvious, although even much more subtle differentiation can have a disastrous effect if you disappoint your readers. So choose wisely and relevantly.

Tags are another name for the search terms people enter into the search box when looking for a book to read, they are equally as important, if not more so, as categories. There are 2 aspects to this topic, first of all the chosen tags need to be relevant to your book and its genre and the second is that ideally they should be terms people are using to search for a book.Amazon Keywords or TagsOne way of finding out what people are searching for is to use the predictive text function of the search boxes in Amazon i.e. when you start to type into the search box, Amazon start to make suggestions. Those suggestions are based on what other people have previously typed into the search boxes, in other words they are tags people are regularly searching for.  If you can find tags that are highly relevant to your book then it follows they might be good tags to associate with your book. A Kindle book lets you enter up to seven tags in your book details. Choose the right tags and you will exponentially increase your chances of being found by your  buying audience.

Number 4Does your description grab the attention of potential buyers? When you write a description for your book it is like writing an advert. Assuming your cover image has generated enough interest to bring a potential buyer to your detail page now is your chance to wow! them with what your book can do for them. There will be people that don’t want or even like your book, don’t worry about them, focus on the people that are likely to want it. Tell them what it is about, let them know it is for them and include a ‘call to action’ e.g. ask them to look inside,  pose a question that suggests they need to find out more or simply ask them to go ahead and buy it.

reference book marketingAdditionally, if you are writing reference books it is a good idea to add why you are qualified to write on your topic of choice. Demonstrate your authority and expertise so that potential  buyers are clear that you know what you are talking about.

Don’t be shy about adding a good review into your description as well, if you have had a good review that you think hits the spot, make sure people can see it.

Number 5Are your selling price expectations realistic? I know if you have written a good book that you will have put many hours of toil and effort into the process, but unfortunately that really isn’t the point!

What is the point is where your book sits in the market place and whether it offers good value for money in the eyes of a potential buyer.

They may like everything you have done in terms of the cover, the description and the first few chapters you have written. But if they believe it is over priced they are highly likely to leave your book on the virtual shelf and go to look for an equally impressive offering at a better price.

Your audience really is that fickle, they will always be looking for a bargain, especially when it comes to a digital offering! That doesn’t mean you have to give your book away either, you just need to be sensible. Examine your genre/category look for other books of a similar size, in terms of the number of pages, and authors with a similar status to yourself i.e. don’t compare yourself to an established best selling author with a range of books, unless you are one. Then price your book as competitively as you can against similar books.

To give you an insight into what eBooks tend to sell for take a look at this quote from Mark Coker, the founder of Smashwords,  about eBook prices……. his numbers are based on actual sales:

  • $3.00 to $3.99 seems to be the price that brings the highest reward on average i.e. books sell well at that price and in sufficient quantities to return a better yield than books at any other price
  • $1.00 to $1.99 seems to be the price that provides the least reward on average

So if you are struggling to make a reasonable comparison and you are still at a loss, perhaps you can use these figures as a guide.

Number 6Have you made your book available in multiple formats? Different people read books in lots of different formats, printed books are still very popular but digital format is the now ‘not so new’ kid on the block that has taken the publishing world by storm, whether that is independent publishing or traditional publishing. Clearly the more formats you can offer your book in, the wider the audience you can reach out to. This is all a part of having a bigger footprint in the marketplace. For authors it concerns perhaps offering the book as a printed book, an audio book and of course a digital book. The latter comes with even more options, ePub being the main contender outside of the world of Amazon and KF8 being the new standard for Amazon’s ebooks for Kindle and Kindle Fire that has taken over from AZW; a proprietary version of the mobi format that was used exclusively by Amazon before KF8.

The bottom line then…. to make more sales – give your customers what they want.

More on this later when we discuss how many books you publish and why having more books published can bring you more sales, beside the most obvious reasons.

Number 7Have you got any reviews for your book? Potential customers need a little bit of a prompt and what better prompt is there than an honest review from a satisfied reader!

Notice I said ‘satisfied reader’ not customer. The reason for this is that you may have to accept the fact that, to get reviews, you have to give your book away to some people, especially if you are a brand new author. This is a perfectly legitimate thing to do and reviews do get included in search algorithms on major book distributor sites. So having reviews along with sales is extremely important when it comes to being returned in their search results.

book-reviewsAmazon have taken this a stage further and they actually give more weight to reviews provided by verified purchasers. I think the reason for that is fairly obvious, a satisfied (or unsatisfied) customer is more likely to give an honest appraisal of something they had to pay for.

Clearly good reviews are what everyone wants, but you should not be too disheartened by the odd bad review, you cannot please everyone and there are occasions when what someone says in a bad review may prompt someone else to make a purchase. For example if one person complains that a book was too short and lighthearted, another person may buy the book because they are looking for an easy read with which to kill a few hours.

You don’t have to rely on friends and relatives for reviews either, there are review sites on line where people looking for a free book will offer a review in return. There are also book bloggers that will offer a similar service, although the best ones are usually overwhelmed with offers so it can sometimes be difficult to get a review using this method.

Another way many authors gain reviews is by simply having a free promotion period i.e. you set a time when you give your book away and you publicize it as much as possible to get as many books out there as you can (Note: you can only do this on Amazon if you are enrolled in KDP Select).

You can never brow beat people into providing a review, but if you can get enough copies read there is usually a percentage that will come back and review the book for the benefit of others. Especially if you ask them to at the end of your book when it is still fresh in their minds.

Number 8How many books have you published? When you speak to an avid book reader and you ask them what is the first thing they do when they have just finished reading a book they really enjoyed? The answer is invariably that they look for another book by the same author. It is the nature of the beast, they want more of the same. If you haven’t  got another book for them to read then you will just have lost a sale.

One way to mitigate that problem is to try and keep a list of your readers from your social media activities or even better a list of subscribers to your own blog. Then when you do get around to writing another book you can at least email them and let them know there is another book available. Some authors will actually wait until they have more than one book to publish before they press the publishing button, this can be a particularly good strategy if you are planning to write a series of related books.

Other than that you just have to get them out fast and furious. One writer I know who has done that very successfully is David Leadbeater, actually to the extent that he now writes and publishes books full time for his living.

Another aspect to having more books published is that you have a more significant footprint on the distributor site, similar to the multi-format discussion mentioned earlier. With a bigger presence on the distributor site you have more chance of potential customers finding you and providing them with what they are looking for.

This is even more true of those readers who like to seek out more of the same from authors they like. With a single book offering, they may simply pass you by.

Also when you publish a second novel, it may be the one that pushes all the right buttons and takes off. I think it is fair to say that if that happens then there will be a natural draw towards previous books that may not have initially been so successful. Publishing a second or third book could then be considered a great marketing tool and for many authors may mean the difference between success and failure.

So there you have it, eight of the main reasons books don’t sell and we haven’t even talked about book promotion in any detail.  Many authors hate the marketing aspects of publishing books, so in a related article I describe exactly why authors that want to sell their books cannot afford to be shrinking violets

Images courtesy of photoXpress.com

Tell Your Story With An Infographic

January 18, 2014 in Articles, Book Marketing, Book promotions, Writing & Publishing

Book Writing Infographic

 

The world is changing and people are being overwhelmed by information.Communication is instant, huge numbers of people use smart-phones or mobile devices and life is fast moving and hectic. So it becomes pretty clear that pages full of text and little else are probably not ever going to be read, unless they come in the form of a book of course.

But you, as an author or publisher, still need to gain the attention of a public audience.

Enter the infographic, a new way to communicate. 

Infographics convey their message through a mixture of symbols, icons, graphical images and text. They give the creator a chance to be creative and the more creative you are the more attractive your infographic will be.

I used http://magic.piktochart.com/ to create the infographic above, I signed in with my Google+ account, but it could have been Facebook or I could have created a username and password. The point being that I was registered in literally seconds and was then able to view a few very short tutorial videos. Within 5 to 10 minutes I was then designing my very first infographic on Piktochart.

How to Write A BookI will be the first to admit that the resulting infographic is not the most creative you will ever encounter, but I can genuinely say that from a standing start, of never having used the program before, 2 hours later I was able to publish the infographic that describes How to Write a Book or NovelWriting a book.

Why is that important? Basically because it provides another medium with which I can describe what the book is about and share it through social media sites that are very much geared towards presenting graphical information in the form of an image.

Google loves text, the search engine relies on it to decipher what a page is all about, but social media sites like graphics and they make it very easy to share a graphic. So if the infographic is good and conveys its message in a clear concise way, there is no real reason why it couldn’t suddenly go viral around the Internet bringing lots of traffic to the associated link in the process.

Social Media Sites for Graphics

Remembering that you can upload and post to many, many sites. The principal ones being Facebook, Twitter, Google+, Pinterest, Instagram, Scoop and many more. The latter ones becoming very popular because they are pretty much ‘graphic’ based. One of my personal favourites is Pinterest and I have already seen some image based pages being re-pinned more than a 1000 times and of course every pin carries the link you provided.

There are of course many sites that provide a resource that allows you to design an instagraphic, many free and many paid. The benefit of paying for the service generally means you don’t have to carry the resource link for the site, which for many will be worth the money. But for me I am not particularly concerned so I went with the free version.

More Infographic Resource Sites

I haven’t used any of the ones above so can’t vouch for how easy or hard they are to use, but I definitely found Piktochart easy to use and I would imagine that any of these others would be equally easy.

So Good Luck With Your Infographics and please rate this post if you like what you read

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