I came across an article the other day titled The Top Seven Ways to Advertise Your Book and credit where credit is due, it wasn’t a bad list at all for anyone looking for the best ways to sell books online. In a nutshell the information came under the following categories, seven of them, which I would think is what you would expect given the title.
- using an email signature line to promote your books every time you send an email
- book tour sites, where you take your books on a virtual tour
- promotional sites that exist entirely to promote books and are known for that
- generic specific promotional sites i.e. sites that promote very specific genres. Presumably genres that are in high demand in their own right
- through your own blog and website. There are free ones available as well as ones which you have to pay for, so it can be a cheap option in terms of cash, if not time!
- by creating social media profiles and engaging with people interested in your writings
- using a newsletter and generating an email list of people that subscribe to the newsletter
Obviously the article goes into these different suggestions with a bit more detail and suggestions, so if the list is in anyway appealing it might be worth having a look at what the suggestions are, bearing in mind some of it is self promoting of sites set up for the purpose of generating advertising revenue, but we do live in a commercial world. Personally I don’t have a problem with that and you never know, you may generate more money than you spend. Only one way to find out unfortunately.
I did think it was quite a good article for anyone thinking about self publishing a book to market over the Internet and there are articles on this site that have taken a similar stance:
So we have talked about the best ways to sell books online, but what about the old ways of working, book publishers, newspaper & magazine articles, straight forward advertising in journals, magazines and the papers. It does beg the question… do these methods still have a place in the modern world?
If you consider that the trick to selling books is visibility i.e. getting the cover in front of as many potential customers as possible, then there are at least two aspects to consider:
- produce the book in as many formats as possible, ebooks, hardcopy and audio for example
- utilising as many media channels as you can
It is the second of the two that brings us back to how you sell books offline and for this I am going to refer to another article I found discussing advertising via magazines and newspapers. The article asks the question Is newspaper and magazine advertising still a viable option? The conclusion seems to be that it certainly is and it goes on to provide the following 10 tips for advertising in hard copy:
- make the headline the advert for the advert. I really like that and to be honest it applies to all types of publishing and advertising, the headline simply has to grab the attention of the reader
- where your advert is placed in the publication. You may think this simply refers to it perhaps having to be on the front or back page, but not always the case apparently. Sometimes it pays to be in with the crowd or in this case the section that talks about books, authors and reviews
- getting the copy(text) right, again a universal requirement I would say, wherever copy is being being published
- key feature, i.e. what your book offers and the reason the customer should buy it
- using positive customer reviews, someone else’s recommendation is always better than your own. Especially if it is a happy customer
- including a picture, perfect for books and emphasises the need for a professionally designed cover that demonstrates a quality product
- use a call to action, tell them what to do and often they will
- solve their problem e.g. do you need entertainment on holiday, what about a book that is easy to read and can be put down and picked up when you have a hour or two to kill
- promote your offline presence through your online presence and visa-versa
- test and test again, you may not be able to that in real time as there are costs associated with advertising, but you can ask friends, family and colleagues what they think of your advert and use their feedback to help you get it right
So once again another very good article with some great advice and, as before, you can of course get more detail in the article itself by going through the link above.
So what of publishers? A good publisher will be employing all of the techniques discussed here to get their authors that all important visibility, so what is good for the goose tends to be good for the gander.
Of course another way to use newspapers and magazines is to get an article published for free. There are likely to be many editors actively searching for copy for their publications, so with the correct format and written in a way that a professional journalist would write, there is a possibility that publicity can be gained for free or perhaps might even pay. The subject of another post possibly.