Book Publishing Options for Independent Authors

August 3, 2014 in Articles, eBook publishing

Author Publishing OptionsIn this world of ever changing technology the mainstay of publishing and the written word, printed books, are under threat. The common, new usurper is the eBook, rapidly becoming the media choice of multitudes of avid readers.

The reason why is pretty clear, the parallel and exponential rise of mobile technology that provides a means of downloading and reading eBooks from the Internet. And we are not just talking about Kindle, Nook or Kobo dedicated ereaders, there are now apps available for any number of tablet devices or smartphones in addition to dedicated ereaders.

Highly powerful miniature computers that can literally be carried in a pocket or bag and that offer virtually all the functionality of a notebook or desktop computer with the advantages that they are small, lightweight and can be taken with you everywhere you go.

You probably only need to observe your kids, or in some cases grand-kids, to find out how they prefer to read a book these days and it is becoming obvious that a paperback version of their favorite book or novel is now much more rarely seen. So whether they are relaxing in an armchair or lounging by a pool, it is usually with their preferred mobile device in their hands. Sometimes they will be reading the latest trend on Twitter, playing games, catching up with friends on Facebook or of course reading the latest novel.

So now we come to why this presents a new and exciting opportunity for wannabe and existing authors. For a start the traditional method for publishing a book was to approach an established publisher, usually through a literary agent, to present a manuscript and then sit back and wait for months to get a decision, usually a rejection.

Then there was the cost barrier, getting a book laid out ready for printing and then actually printed can be very expensive. Even print on demand can be a bit tricky and prices need to be carefully worked out to ensure production costs are met, the books are competitive and you can actually make a little bit of profit.

But all these problems go away with eBooks, they offer a real alternative for new and existing authors. 

Formatting for publication is much more straightforward, especially for a novel devoid of graphics, and even if you don’t have the technical skills yourself there are eBook formatting services available at a much better rate than the equivalent for printed books.

Then there are the online distributors that welcome independent authors with open arms, Amazon, Kobo, Barnes & Noble, Smashwords and even Google. They are all desperate for new books and new authors, there is no waiting time. Format your book properly and you can be published in hours.

Just one word of caution however, don’t let standards drop. You may not be being judged by a publisher taking this route, but you will certainly be judged by a paying public and reviews never come faster than when you have got it wrong. Spelling mistakes, punctuation errors and bad grammar will be homed in on and your book rubbished if you get it wrong. So don’t take shortcuts, make sure your book is properly edited and proofread.

Marketing is a big part of independent publishing and it is much harder to market a book full of errors than one that is well written, clear of spelling mistakes and with a story that flows naturally from beginning to end.

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