Goodreads – A Good Choice for Authors

August 5, 2014 in Articles, Book Marketing, Book promotions

social media for booksIt has to be said there are social media sites and there are social media sites for independent publishers, authors and writers. Goodreads fits into the latter category. Why? Because that is where book lovers hang out, writers and readers.

Now if you are a writer then there is one thing you will be desperate for and, yes, that is readers.

Goodreads then should definitely be on your list of social media sites, because in reality that is the biggest social media site for book readers. Yes of course you will also find them on Facebook, Google+, Twitter etc. But they could be on those sites for any number of reasons. For example they may be there to stay in touch with family or be keeping up to speed with friends old and new or they may simply be promoting their business or looking for services.

But one thing you know for sure, if they are on Goodreads, is that they have either written or published a book and are promoting it, or they are there looking for the next good book to read. They are not going to be there discussing the great family party the night before, or asking you to play Candy Crush. No, there is only one reason people register on Goodreads and that is books.

Don’t get me wrong, you can find groups on all the social media sites that talk about and are interested in books and of course you can try and interact with those groups to see if you can find readers. In fact when you have time you should probably do that.

But on Goodreads you know you have an audience that is genuinely interested in books, a captive audience for all intents and purposes. Plus you have all the Goodreads tools at your disposal, you can for example:

  • add your books with all the relevant information
  • share the status of the book
  • recommend it to groups of friends or followers
  • create custom shelves for specific genres
  • create posts for your own blog
  • start discussions about a book
  • create quizzes for a bit of visitor interaction
  • share your book news using the various widgets that are available to embed it in your own blog or website

All this is completely free of charge. Plus of course you can be talking about, recommending and categorizing the books you like or have published and adding them to Listmania lists so readers can find them, not to mention the review feature of Goodreads which is the most basic function of the site.

Goodreads Social Media for Books

Authors can even sell their books on Goodreads or upload an epub or pdf file to allow Goodreads members to read the whole book or an excerpt from the book. This functionality is found via the author page, which you can only have if you have written and published a book.

Of course you have to remember that the site is primarily intended for book lovers to share and recommend their book experiences and no-one wants to be bored to death by a writer with only one obvious and sole intention – to sell their book.  I am afraid that even on a social site for books you will have to behave appropriately, perhaps even share your opinion about someone else’s book ~ heaven forbid ~ so that people can see you actually have an interest in books beyond your own or just trying to sell them.

I am sure I have probably forgotten some of the services that Goodreads offers to both writers and readers, but you should be getting my gist. If you have a genuine interest in books and want to find other people that share that interest, then Goodreads is a great place to do it. Plus if you approach it in that way i.e. show you have a real interest in books, then you will soon find that people warm to you and, after a while, they might even buy some of your books.

So if you are a writer or publisher and you have books you would like to promote – what are you waiting for. Goodreads is one of the best marketing tools you have available.

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photo credit: boltron- via photopin cc

Are You Making the Most of Goodreads?

August 12, 2013 in Articles, Book Marketing, Book promotions, Writing & Publishing

Goodreads Social Media for BooksGoodreads has just  become one of the most important social media sites for writers and author on the Internet. Why? Because now it is owned by Amazon, the biggest distributor of books on the planet.

So why did Amazon buy Goodreads and why do they intend to let the site run itself independently? Those are deep questions and not that easily answered unless you happened to be a part of the purchasing decision, which unfortunately I was not. But I can hazard a guess!

Even Google is having to sit up and take notice of the power of social media, they have admitted recently that what people say on Facebook and Twitter now forms a part of their assessment of the overall quality and value of a website in terms of authority and ranking. The reason why is because social media is all about humans engaging with one another and sharing their opinions on pretty much any subject you can think of. In other words social media offers something no algorithm can ever do, a human perspective.

So now take a step back and consider this, one of the biggest social media sites for readers, sharing the books they have read and what they think of them. This is word of mouth communication and if enough people recommend a book other people will go and buy it. It is no more complicated than that.

Clearly Google deals in all and every type of information, but Amazon on the other hand is a selling site that deals primarily in books as one of their staple offerings. Simply put more people on Goodreads and other similar sites recommend what books we should all be reading than on any of the other social media sites. That has to be a very attractive carrot dangling in front of the Amazon marketing machine and as with other search engines they will have realised there is only so much their algorithms can do without a human perspective and what better human perspective is there to examine than one that comes from what is probably the top book review site on the Internet.

Shelfari Versus Goodreads

I did wonder why Amazon needed Goodreads when they already own Shelfari outright? But the answer may come from the level of freedom the members have, they are allowed to comment however they want on Goodreads, well as long as they stay within the law. But it seems on Shelfari that some of the moderators have been: let’s say a little over enthusiastic with their censorship. People have stated that they have not been allowed to express their true views. That’s not really the point of a social media site, especially one that exists to review and recommend books. But who knows, perhaps Amazon have realised that Shelfari has got itself a bad wrap and decided it is better to make a fresh start with Goodreads. Or they may simply consider Goodreads to be another string to their bow, after all they already own Shelfari and through their AbeBooks division also own 40% of LibraryThing. That’s a lot of ownership of book review sites and lets not also forget that anyone who visits Amazon’s own site can leave a product review (books included) whether they have purchased that product or not. Non-verified purchases don’t carry the same weight in the Amazon search queries as verified purchases, but they do count to an extent and give Amazon that human perspective right there on the product page.

Whether they start to meddle with Goodreads only time will tell, but if they have learned from Shelfari, they would probably be wise to leave Goodreads alone and just use the data they can get from it rather than trying to control peoples reviews.

Making the Most of Goodreads

So what does Goodreads offer authors? Well if you are an author you can, once you are familiar with the site, get yourself an author account instead of a standard account. This immediately provides you with several benefits:

  • You can add your books to the Goodreads book listings with your own description, cover image, links to distributor sites etc.
  • You can create an RSS feed from your blog straight into Goodreads
  • You can post videos
  • You can create promotional events
  • You can request reviews for your books from followers and friends
  • You can join groups and add your books to those groups

You can also use widgets like the one below to engage with other people. Remembering that social media sites are more about giving than taking. Help other people out and eventually they will help you out. For me personally I think that should mean that you do an honest review of any books you have read and not try to game the system in any particular books favour. It is a tough call, because one man’s meat is another man’s poison. So you could love a book and the next person that reads it on your recommendation may hate it, but there is nothing you can do about that. So just play the honesty card and eventually the people that agree with you will follow your recommendations and those that don’t will not.

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