Website Marketing & SEO Guide for Beginners

January 21, 2013 in Books, Internet and computers, Non Fiction

Web Marketing GuideSEO for Content Writers

Content writers refers to anyone that has to produce and publish information on the Internet, primarily in the form of static website pages, as blog posts or as articles. On page optimization is a technique all content writers should consider, as it is critical to ensure publications are found, indexed and returned in search results by search engines.

What is organic search engine optimization?

This web marketing guide introduces the reader to the best SEO strategy for populating a web page or post in terms of the biggest bang for their buck. Where keywords should be located, why each web page on a website needs to be different to the others and unique in it’s own right (unless of course duplicated content is openly declared) and what information should be included in the <head> section of a website so that search engines can quickly and easily determine the subject matter of a website and match that page to enquiries that are being made in search engines.

What is Organic Search Engine Optimisation?

Organic search optimisation differs SEO utilising free natural traffic methods from paid advertising SEO. Organic equals natural and, when it encompasses the process of link building or social signals, is the preferred option of major search engines such as Google, not forgetting of course that they would ultimately prefer you to use a paid advertising campaign utilising their ‘Adwords‘ facility so that they can earn money from your efforts.

This guide walks you through the search engine optimization secrets for producing website copy that will bring traffic to a webpage using on-page optimisation techniques and introduces you to the best methods for off-page optimisation, including Google’s own recommendations for building links to a website page. The primary objective of course being to secure a place on the first page of the search engine results for keyword terms that are actually searched for.

Optimising a Website

The optimisation of a website relies heavily on identifying the correct keywords that are used by people searching for the information, products or services which relate to a specific website page, blog post or article. Included in the guide is a basic free method for identifying keywords that can be used to help in the selection of keywords for your specific niche.  Even a basic analysis is far better than just guessing or no analysis at all.

Once the correct keywords have been identified, using them in the right way for your content and link building activities becomes the priority and the methods for doing this are clearly explained, along with a few methods that should be avoided so that you do not incur the wrath of the big search engines for utilising bad practices or black hat techniques.

It goes without saying that website SEO optimisation is a bit of a moving target but if you are aware of the basic techniques that have stood the test of time and are the core principles of SEO practices then you can be confident that your efforts will not be in vain. That is why this web marketing guide will prove to be a valuable reference for years to come.

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Book Extracts

Below are a few short paragraphs from various chapters of the book:

Keyword Optimisation

So first let’s dispel a little myth, “keyword density is important”. Actually no, it’s not, and the reason why is the law of diminishing returns. You select your primary keyword or keyword phrase and you mention it once, that’s good. Then you mention it again, that’s still good. Now you go mad and stick it in every other sentence, but frankly you are wasting your time and what you are also doing is potentially alienating your human audience, because the content starts to suffer in terms of readability.

Page Rank Sculpting

First of all an explanation of what page rank sculpting is. Essentially it is about how links are used to pass page rank to another page. So, for example, if your home page is say a PR4 and you link from there to eight other pages, those eight pages will get a little share of the authority coming from the PR4 page.

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You can see the author’s profile using this link Brian Stephens – Author