The world is changing and people are being overwhelmed by information.Communication is instant, huge numbers of people use smart-phones or mobile devices and life is fast moving and hectic. So it becomes pretty clear that pages full of text and little else are probably not ever going to be read, unless they come in the form of a book of course.
But you, as an author or publisher, still need to gain the attention of a public audience.
Enter the infographic, a new way to communicate.
Infographics convey their message through a mixture of symbols, icons, graphical images and text. They give the creator a chance to be creative and the more creative you are the more attractive your infographic will be.
I used http://magic.piktochart.com/ to create the infographic above, I signed in with my Google+ account, but it could have been Facebook or I could have created a username and password. The point being that I was registered in literally seconds and was then able to view a few very short tutorial videos. Within 5 to 10 minutes I was then designing my very first infographic on Piktochart.
I will be the first to admit that the resulting infographic is not the most creative you will ever encounter, but I can genuinely say that from a standing start, of never having used the program before, 2 hours later I was able to publish the infographic that describes How to Write a Book or Novel: An Insider’s Guide to Getting PublishedHow to Write a Book or Novel.
Why is that important? Basically because it provides another medium with which I can describe what the book is about and share it through social media sites that are very much geared towards presenting graphical information in the form of an image.
Google loves text, the search engine relies on it to decipher what a page is all about, but social media sites like graphics and they make it very easy to share a graphic. So if the infographic is good and conveys its message in a clear concise way, there is no real reason why it couldn’t suddenly go viral around the Internet bringing lots of traffic to the associated link in the process.
Social Media Sites for Graphics
Remembering that you can upload and post to many, many sites. The principal ones being Facebook, Twitter, Google+, Pinterest, Instagram, Scoop and many more. The latter ones becoming very popular because they are pretty much ‘graphic’ based. One of my personal favourites is Pinterest and I have already seen some image based pages being re-pinned more than a 1000 times and of course every pin carries the link you provided.
There are of course many sites that provide a resource that allows you to design an instagraphic, many free and many paid. The benefit of paying for the service generally means you don’t have to carry the resource link for the site, which for many will be worth the money. But for me I am not particularly concerned so I went with the free version.
More Infographic Resource Sites
I haven’t used any of the ones above so can’t vouch for how easy or hard they are to use, but I definitely found Piktochart easy to use and I would imagine that any of these others would be equally easy.
So Good Luck With Your Infographics and please rate this post if you like what you read